Umami measures just the important metrics that you care about: pageviews, devices used, and where your visitors are coming from. Everything is displayed on a single, easy to browse page.
Umami is able to track an unlimited number of websites from a single installation. You can even track subdomains and individual URLs.
Umami is hosted by you under your own domain so you can reliably avoid ad-blockers unlike Google Analytics.
The tracking script is tiny (only 2KB) and supports legacy browsers like IE.
Umami can be used to host data for friends or clients. Just create a separate account and they can start tracking their own websites on their own dashboard.
If you want to share your stats publicly, you can do so with a uniquely generated URL.
The Umami interface has been optimized for mobile so you can view your stats from anywhere.
Since Umami is self-hosted you own all the data. No need to hand your data to a third party to be exploited.
Umami does not collect any personally identifiable information and anonymizes all data collected.
Umami is open-source and licensed under the MIT license. The source code is available on Github.