Reports

Umami has built-in reporting to help you gain deeper insights into your data. Together, these reports offer a comprehensive understanding of user behavior, satisfaction, and opportunities for optimization.

Available reports

• Insights - Dive deeper into your data by using segments and filters.
• Funnel - Understand the conversion and drop-off rate of users.
• Retention - Measure your website stickiness by tracking how often users return.
• UTM - Track your campaigns through UTM parameters.
• Goals - Track your goals for pageviews and events.
• Journey - Understand how users nagivate through your website.
• Revenue - Look into your revenue data and how users are spending.

Create a report

Reports are accessible after clicking View on a website.

Navigate to Reports and click on the Create report button.

Accessing a report

You can access all reports or website specific reports by clicking on their respective Reports button.

Navigate to Reports and click on the View button.