Journey

Umami Journey provides analytics into optimizing website performance and enhancing user experience. User journeys map out the steps visitors take to achieve their goals, such as making a purchase or signing up for a newsletter. By analyzing these paths, you can identify and remove pain points, ultimately leading to improved customer satisfaction.

The report works by displaying the top user journeys for your website. You can traverse each step and explore where users start off, where they drop off, and where they end up at.

Parameters

Website: (required) The website you want to run the report on.
Date range: (required) The date range of the report.
Steps: (required) Sequential step conditions used in the user journey. Range is between 3 to 7 steps.
Start Step: The first step of the user journey. Can be an URL or event.
End Step: The last step of the user journey. Can be an URL or event.

Create a report

Step 1: Choose a website

Step 2: Choose a date range

Step 3: Choose your steps

Choose the number of steps and optional step conditions like where your user starts and/or ends their journey.

Step 4: Run query and save

Click Run Query to see your results. In order to save your report, add a title and description and click Save. The report along with its parameters will be saved for future use.

Step 5: Explore a journey

Select a specific URL or event to see how many users reached that step.

Hover over a specific URL or event to explore other related paths.

The report will display the total visitor drop off from each step by percentage.