UTM

Umami UTM provides analytics on the performance of marketing campaigns by tracking the effectiveness of different marketing channels, such as social media, email, and advertising.

The report works by breaking down the 5 standard UTM parameters: source, medium, campaign, term, and content into Views.

Parameters

• Date range: (required) The date range of the report.

Create a report

Step 1: Choose a website

Step 2: Choose a date range

Step 3: Run query and save

Click Run Query to see your results. In order to save your report, add a title and description and click Save. The report along with its parameters will be saved for future use.