Insights

Umami has built-in insights to help you gain deeper understanding of your data. Together, these insights offer a comprehensive understanding of user behavior, satisfaction, and opportunities for optimization.

Available insights

• Compare - See how your website performs versus the past by a variety of metrics.
• Breakdown - Dive deeper into your data by using segments and filters.
• Funnel - Understand the conversion and drop-off rate of users.
• Retention - Measure your website stickiness by tracking how often users return.
• UTM - Track your campaigns through UTM parameters.
• Goals - Track your goals for pageviews and events.
• Journey - Understand how users nagivate through your website.
• Revenue - Look into your revenue data and how users are spending.
• Attribution - See how users engage with your marketing and what drives conversions.

Universal filtering

The date range and filters from the overview page can now be applied to all reports

Accessing an insight

Insights are accessible after clicking on a website. Insights are categorized between traffic, behavior, and growth.