Attribution

Umami Attribution helps track the effectiveness of marketing channels, measures campaign performance, and identifies which sources drive the most valuable traffic. By linking attribution data with traffic and engagement metrics, businesses can make informed decisions to enhance marketing ROI and drive sustainable growth.

The insight works by choosing a Viewed page or Triggered event you want to track attribution for and displays referrer, paid ads, and UTM data through a specific attribution model.

Models

• First-Click: Credit for a conversion to the very first interaction a user had with your conversion event.
• Last-Click: Credit for a conversion to the final interaction before conversion event.

Parameters

• Model: (required) The attribution model applied to the insight.
• Type: (required) Viewed page or Triggered event.
• Conversion Step: (required) Viewed page or Triggered event user must hit to count as a conversion.

Create a insight

Step 1: Choose a Model, Type, and Conversion step.

• Viewed page : The user must reach this specific URL. (example: /pricing)
• Triggered event : The user must generate this specific event . (example: checkout-cart)

Step 2: Run insight