Journey

Umami Journey provides analytics into optimizing website performance and enhancing user experience. User journeys map out the steps visitors take to achieve their goals, such as making a purchase or signing up for a newsletter. By analyzing these paths, you can identify and remove pain points, ultimately leading to improved customer satisfaction.

The insight works by displaying the top user journeys for your website. You can traverse each step and explore where users start off, where they drop off, and where they end up at.

Parameters

• Steps: (required) Sequential step conditions used in the user journey. Range is between 3 to 7 steps.
• Start Step: The first step of the user journey. Can be a Viewed page or Triggered event.
• End Step: The last step of the user journey. Can be a Viewed page or Triggered event.

Create a insight

Step 1: Choose your steps

Choose the number of steps and optional step conditions like where your user starts and/or ends their journey.

Step 2: Run insight

Press the Maximize button in the top-right corner to expand to full-screen.

Step 3: Explore a journey

Select a Viewed page or Triggered event to see how many users reached that step.

Hover over a Viewed page or Triggered event to view conversion and dropoff metrics.