Powerful analytics without the complexity
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Trusted by thousands of companies
Umami helps you get the answers you need.
From traffic and campaigns to funnels, revenue, and user behavior, Umami makes it easy to understand what's happening on your site without digging through cluttered reports.
How many visitors did I get last week?
Your key metrics — pageviews, visitors, bounce rate, and average visit time — all on one dashboard. Pick any date range, filter by country or device, and get the full picture in seconds.
Where are my visitors coming from?
See exactly where your audience is located, what devices and browsers they use, and which sites are sending you traffic. Understand your audience without tracking individual users.
What are people actually doing on my site?
Go beyond pageviews. Track button clicks, form submissions, signups, downloads — any action that matters to your business. Set up custom events with just a few lines of code, or watch real user sessions with session replays to see exactly what happened.
Is my latest campaign working?
Compare any two time periods side by side to spot trends instantly. Track UTM parameters automatically, see which channels drive the most conversions with attribution, and measure whether your latest marketing push is actually moving the needle.
Why did users abandon checkout?
Use user journeys to trace the exact path visitors take through your site and spot where they drop off. Then watch session replays to see what happened — where they got confused, what they clicked, and why they left.
How much revenue is my site generating?
Tie events to dollar amounts and track revenue directly inside Umami. See which pages, campaigns, and user segments are driving the most value for your business.
