Platform
Everything you need to understand your website — traffic, campaigns, behavior, conversions, and revenue — in one privacy-first platform.
Where your traffic comes from
Understand which channels, campaigns, and content bring people to your website, in real time.
See where your traffic is coming from to better understand where you should be spending your effort.
Measure the effectiveness of your campaign by analyzing UTM query parameters that are automatically collected.
Create trackable short links to measure click performance across campaigns.
Embed a tracking pixel in emails, ads, or anywhere you can't add JavaScript.
See which pages get the most traffic, sorted by views, visitors, or time spent.
Get detailed information about your visitors like their device, browser, OS and location.
Find out where your visitors are coming from including the city, region and country.
See the most popular devices used by visitors to help you optimize your pages.
Know which languages are the most popular among your visitors to help you tailor your content.
See new visits and events the moment they happen — no waiting for batch processing.
See your metric performance compared against previous date ranges.
What people do once they arrive
Follow the path visitors take through your site, see where they get stuck, and watch it happen for yourself.
Understand how users navigate through your website.
Watch real user sessions to see exactly how visitors interact with your site.
See click and scroll heatmaps for your pages to understand where visitors focus their attention.
See which pages keep visitors engaged and which ones they leave immediately.
Save commonly used filters, so you can quickly reapply them without setting criteria each time
Group your users based on specific actions, helping you uncover trends and measure engagement more effectively
Measure your website stickiness by tracking how often users return.
Slice your data by country, browser, URL, or any dimension to find what matters.
Split any metric by dimension to see what's driving your numbers.
Track page load times and core web vitals to keep your site fast for every visitor.
Which visits convert, and how much they bring in
Define what counts as success, measure how often it happens, and connect it back to the traffic that drove it.
Understand the conversion and drop-off rate of users.
Set targets for pageviews or events and track your progress toward them.
Look into your revenue data and how users are spending.
See how users engage with your marketing and what drives conversions.
Track everything that happens on your website like signups and cart checkouts using custom events.
Attach custom properties to events like plan type, order value, or A/B test variant.
Privacy by default. No cookies, no personal data.
You get the complete picture with privacy-preserving analytics by default — no cookies, no automatic collection of personal data, and no data sold to advertisers.
Umami does not automatically collect personal information from your visitors, supporting GDPR and CCPA compliance out of the box.
Visitor data is anonymized by default to protect your visitors' privacy.
Umami does not use any cookies so no annoying cookie banner is required.
Data is always in your control with Umami. You can self-host on your own infrastructure or export your data from Umami Cloud.
Insights your whole team can use
Work together with your team and share insights with stakeholders.
Give team members secure access to specific websites with role-based permissions.
Build custom dashboards with the metrics that matter most to you and your team.
Easily share your stats with others through a secure, uniquely generated URL.
Send scheduled email reports to anyone. Send out website summaries in a compact and digestible email.
Hosted for you, or run it yourself
Run Umami as a fully managed cloud service, or self-host the same open-source platform on your own infrastructure. Same features either way.
A fully managed deployment. Leave the upgrades, backups and performance tuning to us while you focus on your results.
Run the open-source platform on your own servers, with your own database. Your data never leaves your infrastructure.
Whether you have millions or billions of records, our platform is designed for speed and will deliver fast results.
Migrate your existing data to Umami from Google Analytics, Plausible, Matomo, and other sources.
Don't settle for summarized data. Get a full data export of all your data.