How Umami compares
Umami is an open-source web and product analytics platform. See how it compares with your current analytics tool.
Privacy by default
Umami collects no personal data, uses no cookies, and is GDPR and CCPA compliant out of the box. No consent banners needed.
Open source (MIT)
Fully open source under the permissive MIT license. Self-host for free, inspect the code, or contribute.
Quick to set up
Add a single script tag to start collecting data, then explore it in a real-time dashboard your whole team can read.
Web and product analytics
Custom events, funnels, user journeys, retention, cohorts, session replay, revenue tracking, UTM campaigns, and more.
See how Umami compares
Each comparison covers analytics workflows, privacy defaults, deployment, and pricing, including where the other tool goes further.
Umami vs. Google Analytics
- ✓No cookies or consent banners required
- ✓One dashboard for traffic, events, and conversions
- ✓Small tracker script
- ✓Full data ownership — self-host or use Umami Cloud
- ✓GDPR compliant out of the box
Umami vs. Plausible
- ✓Session replay and user journeys included
- ✓Custom reports and dashboards
- ✓MIT license vs. AGPL
- ✓Generous free tier on Umami Cloud
- ✓Deeper analytics beyond basic pageview stats
Umami vs. Matomo
- ✓Funnels, journeys, and attribution on every plan
- ✓Lightweight and easy to maintain
- ✓Modern, clean interface
- ✓Cookie-free by default — no configuration needed
- ✓Fraction of the server resources required
Umami vs. Mixpanel
- ✓Web and product analytics in one platform
- ✓Funnels, retention, and cohorts on every plan
- ✓Cookie-free tracking by default
- ✓Open source (MIT)
- ✓Self-hosting option for full control
Umami vs. PostHog
- ✓Focused on analytics, not a product suite
- ✓Cookie-free tracking by default
- ✓Self-host with Docker and PostgreSQL
- ✓Replay, heatmaps, and MCP included when self-hosting
- ✓Plans with included events, not per-product billing
Umami vs. Amplitude
- ✓Open source (MIT) and self-hostable
- ✓Cookie-free tracking by default
- ✓Funnels, retention, and cohorts on every plan
- ✓Web and product analytics in one platform
- ✓Paid plans from $20 per month
Umami vs. Microsoft Clarity
- ✓No cookies — no consent banner in the EU
- ✓Your data stays yours, not Microsoft’s
- ✓Full web analytics, not just replays
- ✓Recordings kept as long as you want
- ✓Open source and self-hostable
Umami vs. Hotjar
- ✓Replays and heatmaps plus real analytics
- ✓No daily session caps
- ✓Cookie-free — no consent banner needed
- ✓Funnels, goals, and revenue on every plan
- ✓Free self-hosting option
Umami vs. Piwik PRO
- ✓Free tier — Piwik PRO dropped theirs
- ✓Self-host without an enterprise contract
- ✓Session replay and heatmaps built in
- ✓No domain caps or module tiers
- ✓Set up in minutes, not weeks
Umami vs. Fathom
- ✓Funnels, cohorts, and segments included
- ✓Session replay and heatmaps built in
- ✓Actively developed open source (MIT)
- ✓Free tier on Umami Cloud — Fathom has none
- ✓Self-host free on your own infrastructure
Umami vs. Simple Analytics
- ✓Custom events and goals on every plan
- ✓Session replay and heatmaps available
- ✓Open source and self-hostable
- ✓No per-seat charges for team members
- ✓Cohorts, journeys, and revenue tracking
Umami vs. Heap
- ✓Intentional tracking — no auto-capture noise
- ✓Transparent pricing — no enterprise-only tiers
- ✓Independent open source — no acquisition uncertainty
- ✓Privacy-first — GDPR compliant by default
- ✓Self-hosting option for full control
Umami vs. Pendo
- ✓Real analytics — not a bolted-on afterthought
- ✓Up and running in minutes — no SDK setup
- ✓Transparent pricing — no year-two surprises
- ✓Open source and self-hostable
- ✓No personal data or user tracking
Try Umami now.