Blog
Sharing our thoughts on analytics, privacy, marketing and open source
Umami v3.4
Annotations, MCP support, account API keys, a typed API client, and session property filters for saved segments.
Introducing Umami MCP: Your Analytics, in Conversation
Connect your AI assistant to Umami and ask questions about your traffic, events, and conversions. MCP is live on Cloud, with support committed for self-hosting.
Umami Today: Where We Are and Where We're Going
How Umami grew from simple website analytics into a broader analytics platform, and where we're heading next.
6 Best Self-Hosted Web Analytics Tools in 2026
Compare the best self-hosted web analytics tools, including Umami, Matomo, Plausible, PostHog, OpenPanel, and GoatCounter.
Umami v3.3
Two-factor authentication, session identity stitching, property filtering, sparklines, board cloning, and a long list of performance and quality improvements.
Better Boards: New Widgets and Cloning
Build richer analytics dashboards with realtime, revenue, UTM, goal, and funnel widgets, then clone them in one click.
Umami vs. GA4, Mixpanel, Amplitude, and PostHog - Analytics Workflow Comparison
Compare common analytics workflows in Umami, GA4, Mixpanel, Amplitude, and PostHog, with a focus on how quickly teams can access useful data.
Umami v3.2
Heatmaps, richer property reporting, better session replay controls, revenue reporting improvements, and a major security hardening pass.
Understanding Heatmaps
See where visitors click and scroll on your pages with Umami's new heatmaps feature.
Event & Session Properties Just Got a Major Upgrade
Filter, visualize, and explore your event and session data like never before.
Umami v3.1
Boards, sharing, multi-value filtering, white-labeling, performance metrics, session replays, and more.
A Year in Review 2025
What we built, what we learned, and what's next
Umami v3
A new interface, improved filters, segments and cohorts, links and pixels, and a dedicated admin page.
What is Coming in Umami v3
Preview the new features we are planning for Umami v3.
Umami v2.18.0
Attribution report, distinct IDs, a new tracker attribute and more.
Why Umami is Open Source
Discover what motivates us to be open source.
Umami v2.17.0
Batch processing, payload overrides, a do not track feature and more.
Umami v2.16.0
Introducing a new the traffic channels feature, grouped referrers and more.
Umami v2.15.0
Improvements to the funnel report, bugfixes and more.
Umami v2.14.0
Introducing a new revenue report, improved dashboard and more.
5 Ways Startups Can Use the Umami Journey Report
The Funnel report visualizes how users move through specific sequences of actions or pages on your website or product.
5 Ways Startups Can Use the Umami Funnel Report
The Funnel report visualizes how users move through specific sequences of actions or pages on your website or product.
5 Ways Startups Can Use the Umami UTM Report
The UTM report tracks and analyzes the effectiveness of your marketing campaigns across different channels.
5 Ways Startups Can Use the Umami Breakdown Report
The Breakdown report lets you slice your website and product analytics with advanced segments and filters. Here are five ways startups can put it to work.
How Startups Can Leverage Analytics for Growth
Startups who need to make quick decisions from their analytics.
5 Ways Startups Can Use the Umami Goals Report
The Umami Goals report is a customizable report that lets you set, track, and visualize progress toward key objectives.
Understanding Custom Events - Umami vs. Google Analytics 4
Data can drive improvements in user experience, inform product development roadmaps, and ultimately contribute to business growth.
Umami for Startup Performance Marketing
For Founder/ CEOs, effective performance marketing can be the difference between growth and stagnation.
Analytics Needs at Different Startup Stages
Your analytics needs evolve as your startup grows from early stage to growth stage to series B and beyond.
The Lean Startup Approach to Website Analytics
The Lean Startup methodology, which can roughly be described as a Build-Measure-Learn-Adjust feedback loop.
Analytics for Startups - Why GA4 is not ideal
Analytics aren’t usually designed for the unique needs and challenges of startups.
Understanding UTM Link Performance with the UTM Report
You can use the Umami UTM report if you’re using UTM parameters on your links.
Breaking down the new Sessions Screen
As part of the latest release of Umami, v2.13.0, we are introducing a new screen called Sessions.
A New Screen for Viewing Events
Understanding user behavior goes beyond how users discover and start using your product.
Understanding the Breakdown Report
The Breakdown report allows teams to segment data in practically any way to help uncover insights.
Umami v2.13.0
Introducing new Events and Sessions screen and more.
Understanding Retention Analysis
Understanding user behavior goes beyond how users discover and start using your product.
Optimizing Conversion Paths Using the Funnel Report
Understanding conversion paths and user journeys is the first step to optimizing them.
How to use the Goals Report to Drive Feature Usage, Adoption, and Conversions
Product analytics teams constantly seek ways to understand user journeys and product performance.
How Umami Does Customer Journey Analytics
Umami's Journey report maps the paths users take through your site or product. Here's how it works, and how to use it for onboarding, conversion, and feature adoption.
Umami v2.12.0
This release include a new user journey report, a goals report and more.
Web Page Insights - Covering the Basics
Reviewing web page insights is critical to understanding your website's performance and the efforts driving traffic.
The Benefits of Having Two Website Analytics Tools
Running multiple website analytics tools simultaneously can increase confidence in the accuracy of your data.
GDPR Compliant Website Analytics
Explore how Umami fits in as a GDPR-compliant alternative to Google Analytics.
A Mega List of 60 Google Analytics Alternatives
Alternatives to Google Analytics that prioritize user privacy and data ownership.
How to Increase Conversion Rates With Umami
Marketers need a reliable and user-friendly web analytics solution to improve conversion rates.
Transitioning from GA4 to Umami - A Marketer's Guide
Stuck on GA4? We provide an easy to follow guide on how to transition to Umami.
Navigating GDPR and CCPA Compliance
What you need to know about GDPR and CCPA compliance.
Umami - The Better Google Analytics Alternative
How Google Analytics collects and uses your visitors' data, and why Umami is a privacy-first, open-source alternative.
Challenges of Running an Open Source Company
Covering the unique challenges that open source companies face.
A Marketer's Guide to Umami Analytics
Learn why Umami is the best solution for marketers.
Improved Teams Collaboration
Today, we are excited to announce new improvements to the teams feature.
Supporting multiple databases with Prisma ORM
How do we support multiple databases in one project?
Why Privacy Matters
Learn about how corporations are spying on your internet activity.