Analytics for bloggers who care about their readers
Understand which content performs, where your readers come from, and how to grow your audience — without invasive tracking or cookie banners.
See views, visitors, and time on page for every post you publish.
Know which platforms and referrers drive readers to your content.
Watch traffic spike the moment you hit publish or share a post.
Respect your readers' privacy — no consent banners on your blog.
Track newsletter signups, downloads, and any reader action.
Show traffic stats to sponsors or collaborators with a unique URL.
Under 2KB — your blog stays fast and your SEO stays strong.
Get started free on Umami Cloud, or self-host the open-source platform for free.
See which posts resonate
Your dashboard shows every page ranked by views, visitors, and time spent. Instantly see which articles drive the most traffic and which ones keep readers engaged the longest. Use this to double down on what works.
Know where your readers come from
See which search engines, social platforms, newsletters, and referring sites send you the most traffic. Understand your audience's geography, devices, and browsers so you can optimize your content and distribution.
Track newsletter signups and downloads
Add a data attribute to your signup form or download button and start tracking conversions. See which posts drive the most signups and which CTAs perform best — no complex event configuration needed.
Measure content performance over time
Compare any two time periods side by side to see how your traffic is trending. Track which posts have evergreen appeal, spot seasonal patterns, and measure the impact of your promotion efforts.
Understand reader behavior
Use user journeys to see how readers navigate your site — which posts they read next, whether they visit your about page, and where they drop off. Optimize your internal linking and site structure based on real data.
Share stats publicly or with sponsors
Generate a share link to show traffic numbers to potential sponsors, collaborators, or your audience. They can view your analytics in their browser without needing an account.
