Analytics for marketers who need answers fast
Track campaigns, measure conversions, and prove ROI from a single real-time dashboard. No training required — your whole team can start using it today.
See traffic and conversions the moment they happen. No waiting for data to process.
Automatically capture source, medium, campaign, term, and content parameters.
Understand which marketing touchpoints drive conversions across channels.
Measure conversion rates and drop-off at every step of your marketing funnel.
Umami uses no cookies — remove opt-in banners and reduce friction for visitors.
Generate share links so stakeholders can view analytics without logging in.
Send scheduled email summaries to managers and clients automatically.
Invite your marketing team with role-based permissions. No messy access controls.
See campaign performance at a glance
Your key metrics — pageviews, visitors, bounce rate, and average visit time — all on one real-time dashboard. Pick any date range, filter by country or device, and understand how your campaigns are performing in seconds.
Track UTM campaigns automatically
Umami collects UTM parameters out of the box. See which sources, mediums, and campaigns are driving the most traffic. Filter any report by UTM parameters to understand exactly which efforts are moving the needle.
Measure conversions with custom events
Track button clicks, form submissions, signups, purchases, and any other conversion action. Just add a data attribute to any element — no tag manager or complex event configuration needed.
Compare campaigns side by side
Compare any two time periods to spot trends instantly. See whether your latest campaign outperformed the last one, track week-over-week growth, and prove ROI with clear before-and-after data.
Understand the full customer journey
Use user journeys to trace the exact path visitors take from landing page to conversion. Build funnels to measure drop-off at each step. Identify where prospects get stuck and optimize your flow.
Tie campaigns to revenue
Attach dollar amounts to conversion events and track revenue directly in Umami. See which campaigns, channels, and landing pages generate the most value for your business.
