Analytics for non-profits that put privacy first
Measure your impact without compromising your audience's privacy. Free to start, compliant by default, and easy for your whole team to use.
No cookies, no personal data. Supports GDPR, CCPA, and COPPA compliance.
Get started free on Umami Cloud, or self-host for free.
Give board members and funders a link to view analytics instantly.
Schedule automated summaries for stakeholders and team members.
Track donations, signups, downloads, and any action that matters.
Measure conversion at each step of your donation or signup flow.
Invite staff and volunteers with role-based permissions.
Track your main site, microsites, and campaign landing pages.
Protect your audience's privacy
Umami collects no personal data, uses no cookies, and never identifies individual visitors. Whether your audience includes children, patients, students, or vulnerable communities, their privacy is protected by default — supporting your GDPR, CCPA, and COPPA compliance.
Measure the impact of your campaigns
Track donations, volunteer signups, petition signatures, and event registrations with custom events. See which campaigns drive the most engagement and use UTM tracking to understand which outreach channels work best.
Report to stakeholders with clear data
Generate share links so board members, grant funders, and partners can view your analytics without needing an account. Schedule email reports with traffic summaries and key metrics to keep stakeholders informed automatically.
Understand your supporters
See where your visitors come from geographically, which devices they use, and how they find your site. Use these insights to tailor your content, plan regional campaigns, and allocate resources where they'll have the most impact.
Optimize your donation funnel
Build funnels to measure each step from awareness to action. See where potential donors or volunteers drop off, and use user journeys to understand the paths people take through your site before they convert.
Run on any budget
Start with Umami Cloud's free tier, or self-host the open-source platform for free. Funnels, goals, journeys, and reports are included on every plan.
