Analytics built for publishers and newsrooms
Know which stories perform, where readers come from, and what converts them into subscribers — without consent banners slowing your site or costing you data.
See active readers and trending stories the second they happen.
Cookie-free tracking means no banner — and no data lost to opt-outs.
Under 2KB. Protect your Core Web Vitals, SEO, and Discover traffic.
Give editors, writers, and sales the same dashboard with team access.
Every pageview counted, even at high traffic. No estimates, no gaps.
Measure newsletters, social pushes, and promos with UTM reports.
Give advertisers and partners live stats with a single URL.
Self-host or use Umami Cloud — your audience data is never resold.
Watch stories break in real time
See traffic surge the moment a story publishes or gets picked up. The realtime view shows active readers, top articles, and referrers as they happen — so your newsroom knows what’s working right now, not tomorrow.
Rank every article by performance
Your dashboard shows every article ranked by views, visitors, and engagement. Spot which stories, sections, and authors drive the most traffic, and identify evergreen content worth resurfacing or updating.
Know which channels bring readers
Break down traffic by search, social, newsletters, and referring sites. See where your audience lives, what devices they read on, and which distribution channels deserve more of your team’s effort.
Optimize your subscription funnel
Build funnels from article to registration to paid subscription. See exactly where readers drop off — the paywall, the form, the checkout — and measure the impact of every change you make.
Follow the reader journey
User journeys show how readers move through your site — which article they land on, what they read next, and where they leave. Use it to improve recirculation, related-story modules, and internal linking.
Report to advertisers and stakeholders
Generate a share link to give advertisers, sponsors, or leadership a live view of your traffic — no accounts, no exported PDFs. Everyone sees the same trusted numbers.
