Analytics for SaaS teams that ship fast
Track signups, measure onboarding funnels, monitor feature adoption, and connect marketing to revenue with product analytics your whole team can use.
Measure conversion at every step from visitor to paying customer.
Track feature usage, signups, upgrades, and any product action.
See how often users return and where engagement drops off.
Connect marketing spend to signups and revenue.
Map the paths users take from first visit to conversion.
Tie dollar values to events and track revenue over time.
Pull data into your own dashboards and internal tools via REST API.
Start free on Umami Cloud. No infrastructure to manage, no maintenance.
Track signups and onboarding flow
Measure every step of your signup funnel — from landing page visit to account creation to first key action. See where prospects drop off and optimize the steps that matter most for activation.
Understand feature adoption
Track custom events for every feature interaction in your product. See which features get used, which get ignored, and how usage patterns change over time. Make roadmap decisions backed by real data.
Measure retention and engagement
Use retention reports to see how often users come back after their first visit. Identify what keeps users engaged and spot early signs of churn before they become a trend.
Connect marketing to signups
Track UTM parameters automatically and use attribution to see which channels, campaigns, and content drive the most signups and conversions. Prove marketing ROI with clear data.
Map the user journey
See the exact paths users take through your marketing site and product. Understand how visitors go from blog post to pricing page to signup, and optimize the journey at every touchpoint.
Track revenue and MRR impact
Attach revenue values to upgrade and purchase events. See which marketing channels and product flows generate the most revenue. Compare periods to measure the impact of pricing changes and experiments.
