Analytics for startups that move fast
Set up in minutes, track growth from day one, and scale without scaling costs. Free to start, open source, and built for teams that ship fast.
Generous free tier on Umami Cloud. No credit card required to get started.
One script tag. No SDK integration, no tag managers, no config.
Measure conversion at every step of your signup and onboarding flow.
See traffic and events the moment they happen. No batch processing.
Invite co-founders and team members with role-based permissions.
MIT licensed. Inspect the code, contribute, or fork for your needs.
Pull data into your own tools and dashboards via REST API.
GDPR and CCPA compliant out of the box. No legal headaches.
Get analytics running before lunch
Add one script tag and you're collecting data. No multi-day integration projects, no waiting on engineering bandwidth. Start with Umami Cloud's free tier and upgrade as you grow.
Track your growth metrics
See visitors, signups, activations, and revenue on a single real-time dashboard. Compare any two time periods to measure week-over-week or month-over-month growth. Spot trends the moment they emerge.
Build and measure your signup funnel
Create funnels from landing page to signup to activation. See where prospects drop off and focus your limited resources on the steps with the biggest impact. Iterate fast and measure the results.
Understand what drives conversions
Track UTM parameters automatically and use attribution to connect marketing efforts to actual signups. Know which channels, posts, and campaigns are worth doubling down on.
Watch real users interact with your product
Session replays let you see exactly how visitors use your site. Find confusing flows, broken pages, and missed opportunities without running formal user research. Ship fixes faster.
Scale without scaling costs
Umami Cloud scales with you as your traffic grows from hundreds to millions of visits. No per-event pricing surprises, no forced plan upgrades. Your analytics costs stay predictable as your startup scales.
