Umami vs. Google Analytics
Everything you use GA for — without the complexity or surveillance
Traffic, campaigns, funnels, revenue, session replay, and heatmaps in one privacy-first platform. No cookies, no consent banners, no weeks-long learning curve.
Feature comparison
| Feature | Umami | Google Analytics |
|---|---|---|
| Privacy & Compliance | ||
| Cookie-free tracking | ||
| GDPR compliant by default | ||
| No cookie banner required | ||
| Data ownership | Full ownership | Google retains data |
| Open source | ||
| Analytics Features | ||
| Real-time dashboard | Limited | |
| Pageviews & visitors | ||
| UTM tracking | ||
| Custom events | Simple setup | Complex setup |
| Funnel analysis | ||
| User journeys | Limited | |
| Session replay | ||
| Heatmaps | ||
| Custom dashboards | Via Looker Studio | |
| Revenue tracking | ||
| Attribution | ||
| Link & pixel tracking | ||
| Raw data export | Via BigQuery | |
| Setup & Usability | ||
| Setup complexity | Single script tag | Multiple steps |
| Learning curve | Minutes | Weeks to months |
| Interface complexity | Simple & clean | Complex UI |
| Data sampling | No sampling | Sampled data |
| Report customization | ||
| Hosting & Pricing | ||
| Self-hosting option | ||
| Cloud hosting | ||
| Free tier | Generous | Yes (with limits) |
| Script size | ~2KB | ~45KB |
| Impact on page speed | Minimal | Noticeable |
Last verified August 2026. Spot something out of date? Let us know.
Privacy without compromise
Google Analytics relies on cookies and collects vast amounts of user data, requiring cookie consent banners and complex compliance configurations. Umami takes a fundamentally different approach — it tracks no personal data, uses no cookies, and is GDPR compliant out of the box. Your visitors stay anonymous, and you still get the insights you need.
Analytics your whole team can actually use
GA4 is notorious for its steep learning curve and cluttered interface. Finding a simple answer often means navigating through layers of menus and reports. Umami puts your most important metrics front and center on a clean, real-time dashboard. No training needed — your whole team can start using it immediately.
Lightweight and fast
The Umami tracking script is under 2KB — over 20x smaller than Google Analytics. That means faster page loads, better Core Web Vitals, and a better experience for your visitors. Every millisecond counts for SEO and conversions.
Own your data
With Google Analytics, your data lives on Google's servers and is used to power Google's advertising ecosystem. With Umami, you can self-host on your own infrastructure and retain complete ownership of your data. Or use Umami Cloud and rest assured that your data is never shared or sold.