Umami vs. Plausible
The open-source analytics platform with deeper insights
Umami and Plausible both respect user privacy. Umami goes further with session replay, user journeys, custom reports, and a permissive MIT license.
Feature comparison
| Feature | Umami | Plausible |
|---|---|---|
| Privacy & Compliance | ||
| Cookie-free tracking | ||
| GDPR compliant | ||
| Open source | MIT license | AGPL license |
| Self-hosting option | Community edition | |
| Self-hosting cost | Free | Free (limited support) |
| Analytics Features | ||
| Real-time dashboard | ||
| Custom events | ||
| Funnel analysis | ||
| User journeys | ||
| Session replay | ||
| Heatmaps | ||
| Custom dashboards | ||
| Revenue tracking | ||
| UTM tracking | ||
| Custom reports | ||
| Cohorts & retention | ||
| Attribution | UTM only | |
| Link & pixel tracking | ||
| Compare date ranges | ||
| Team management | ||
| Setup & Usability | ||
| Setup complexity | Single script tag | Single script tag |
| UI customization | Custom dashboards | Fixed layout |
| API access | ||
| Multi-site support | ||
| Hosting & Pricing | ||
| Cloud free tier | ||
| Cloud starting price | Free / $20 mo | $9/mo |
| Script size | ~2KB | ~1KB |
| Database support | PostgreSQL | ClickHouse, PostgreSQL |
Last verified August 2026. Spot something out of date? Let us know.
More features, truly open source
Both Umami and Plausible are privacy-first analytics tools, but Umami offers deeper analytics capabilities out of the box. With user journeys, session replay, and custom reports, Umami goes beyond basic pageview analytics. And with its permissive MIT license, Umami gives you complete freedom to use, modify, and distribute the software however you like.
Deeper insights into user behavior
While Plausible excels at simple, lightweight analytics, Umami bridges the gap between simple analytics and full-featured product analytics. Session replays let you see exactly what users do on your site, user journeys reveal navigation patterns, and custom reports let you slice data any way you need. All without sacrificing privacy.
Flexible and customizable
Umami gives you more control over how you view and organize your data. Build custom dashboards, create detailed reports, and manage multiple websites with team-based access controls. Whether you're a solo creator or an agency managing dozens of sites, Umami scales to your needs.
Free to get started, never locked out
Umami offers a free tier on Umami Cloud, making it easy to get started without any commitment. Self-hosting the open-source platform is completely free. The MIT license means you can use Umami in commercial projects without restriction. And unlike some alternatives, Umami never locks you out of your dashboard — your data is always accessible, even if you need to adjust your plan.