Umami vs. Simple Analytics
Privacy-friendly analytics with room to grow
Umami and Simple Analytics are both cookieless and clean. Umami adds events, funnels, cohorts, replay, and heatmaps — and you can self-host it.
Feature comparison
| Feature | Umami | Simple Analytics |
|---|---|---|
| Privacy & Compliance | ||
| Cookie-free tracking | ||
| GDPR compliant | ||
| Open source | MIT license | Scripts only |
| Self-hosting option | ||
| EU data hosting | Your choice (self-host) | EU only |
| Analytics Features | ||
| Real-time dashboard | ||
| Custom events | Paid tiers | |
| Goals & conversions | Paid tiers | |
| Funnel analysis | Basic (via goals) | |
| User journeys | ||
| Cohorts & retention | ||
| Segments | Filters only | |
| Session replay | ||
| Heatmaps | ||
| Custom dashboards | Saved views only | |
| Revenue tracking | ||
| UTM tracking | ||
| Email reports | ||
| Setup & Usability | ||
| Setup complexity | Single script tag | Single script tag |
| API access | ||
| Raw data export | Higher tiers | |
| Team members | $20/mo per extra user | |
| Hosting & Pricing | ||
| Cloud free tier | Yes (30-day retention) | |
| Cloud starting price | Free / $20 mo | $19/mo |
| Self-hosting cost | Free | Not available |
| Events & goals on every plan | Gated by tier | |
Last verified August 2026. Spot something out of date? Let us know.
Simple, but not shallow
Simple Analytics lives up to its name: a clean, cookieless, one-page dashboard hosted in the EU. But simplicity has limits — no user journeys, cohorts, session replay, heatmaps, or revenue tracking, and even custom events and goals sit behind paid tiers. Umami keeps the clean dashboard while covering all of that ground — events, goals, journeys, cohorts, and revenue on every plan, with session replay and heatmaps built into the platform.
Own your data completely
Simple Analytics hosts your data exclusively on its EU servers — a solid privacy stance, but you can't take the software with you. Umami is open source under the MIT license: self-host on your own infrastructure in any region, or use Umami Cloud and export your raw data at any time. Either way, there is no lock-in.
A free tier without the catch
Simple Analytics' free plan keeps only 30 days of history and limits you to one user. Umami Cloud's free tier gives you real data history, and self-hosting is free forever with unlimited websites and team members. Paid Cloud plans start at $20/month — no per-seat charges.