Analytics guides
How to get answers out of Umami — reports, funnels, journeys, heatmaps, and the metrics behind them.
Understanding Heatmaps
See where visitors click and scroll on your pages with Umami's new heatmaps feature.
5 Ways Startups Can Use the Umami Journey Report
The Funnel report visualizes how users move through specific sequences of actions or pages on your website or product.
5 Ways Startups Can Use the Umami Funnel Report
The Funnel report visualizes how users move through specific sequences of actions or pages on your website or product.
5 Ways Startups Can Use the Umami UTM Report
The UTM report tracks and analyzes the effectiveness of your marketing campaigns across different channels.
5 Ways Startups Can Use the Umami Breakdown Report
The Breakdown report lets you slice your website and product analytics with advanced segments and filters. Here are five ways startups can put it to work.
5 Ways Startups Can Use the Umami Goals Report
The Umami Goals report is a customizable report that lets you set, track, and visualize progress toward key objectives.
Understanding UTM Link Performance with the UTM Report
You can use the Umami UTM report if you’re using UTM parameters on your links.
Understanding the Breakdown Report
The Breakdown report allows teams to segment data in practically any way to help uncover insights.
Understanding Retention Analysis
Understanding user behavior goes beyond how users discover and start using your product.
Optimizing Conversion Paths Using the Funnel Report
Understanding conversion paths and user journeys is the first step to optimizing them.
How to use the Goals Report to Drive Feature Usage, Adoption, and Conversions
Product analytics teams constantly seek ways to understand user journeys and product performance.
How Umami Does Customer Journey Analytics
Umami's Journey report maps the paths users take through your site or product. Here's how it works, and how to use it for onboarding, conversion, and feature adoption.
Web Page Insights - Covering the Basics
Reviewing web page insights is critical to understanding your website's performance and the efforts driving traffic.
How to Increase Conversion Rates With Umami
Marketers need a reliable and user-friendly web analytics solution to improve conversion rates.
A Marketer's Guide to Umami Analytics
Learn why Umami is the best solution for marketers.